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    Escape From the Future: Architecture, Language, and the Computational Turn

    Figure 4.pngThe creators of this online journal and forum controversially argue that computation will engender the final stage of development in the relationship between architecture and computers by ...

    Process/Drawing

    ReasThumb.jpgWriting software is at the core of Casey Reas’s artistic practice. The digital is his medium of choice rather than a means of manipulation. He reflects on ...

    Metaphysics of Genetic Architecture and Computation

    Thumb copy.jpgWith the dissolution of the last utopian project of Man in the name of Communism, the great spectre that once haunted Europe and the rest of the ...

    Nothing Is Random: Automason Ver 2.0

    Figure 1.jpg While computers have dramatically changed the way architects design, construction in the US and around the world is still dependent on ...

    Dazzle Topologies

    EVAN copy.jpg One of the great lessons of the 20th Century that our particular generation of architects has inherited is our appreciation of the infra-thin scale: the primal ...

    Transmitting Iconography

    GRAND2cropb copy.jpg Contemporary telecommunication and computer technologies have fundamentally changed the relationship between sign and space, iconography and matter. While Venturi’s model for the decorated shed grew out ...

    Tectonics, Economics and the Reconfiguration of Practice: The Case for Process Change by Digital Means

    sheldon-thumb.jpgThe current programming culture in architecture could all too easily be written off as a youthful, geeky obsession with the algorithmic and the parametric among nascent practitioners, who ...

    Bodies Unfolding

    Bill and Lila Thumb copy.jpgAfter seeing Buckminster Fuller's Dymaxion World Map, a map projected on a flattened isohedron, we began working on the idea of using computer ...

    Cultural Concerns in Computational Architecture

    perkins G. Holmes Perkins, 1904-2004 In September of 2004 I attended two events that reflect on each other. One was the Non-Standard Praxis conference held at MIT. The ...

    Genetic Architecture

    Genetic Architecture With the dissolution of the last utopian project of Man in the name of Communism, thegreat specter that once haunted Europe and the rest of the world has all but ...

    Automason Version 1.0

    Contemporary architects are judged as much by their buildings as they are by the sophistication of the techniques used in design and construction. A certain fascination with technology is natural ...

    Genomic Architecture

    genomic1.gifGenomic architecture is based on the manipulation of the architectural genome. Like its biological counterpart, this genome is universal and encompasses all architecture — past, present and future. ...
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Nike Claims Town Square

Karlzplatz, Vienna’s historic main square will soon be renamed to Nikeplatz! Well, not really. In September 2003, the entire city of Vienna was pranked into thinking Nike was appropriating the city square. 0100101110101101.org’s elaborate hoax was distributed through thousands of brochures, an official website @ nikeground.com, and finally a 13-ton metal and glass infobox inviting the public to find out more about Nike’s plans to brand the square with a giant swoosh sculpture.

Scary. After all we have Disney’s own branded town, Celebration. It’s arguable whether 0100101110101101.org’s public performance art registered in the flow of our already all encompassing brand-scape, but their seamless integration surely sparked concern over privatization of public spaces. Considering people go as far as tattooing swooshes to their bodies, I can imagine there were people that were ecstatic to see the Nike-ification of a public space. (I just saw a guy on the bus the other day with FILA shave into the back of his head!)

full text of Naomi Klein’s No Logo online | more info at nologo.org

No Logo: No Space, No Choice, No Jobs

related : [Nanosolar : Printing Photovoltaic Sheets][Sensacell : Modular Sensor Surface][Lightspace DepthCube: 3D Volumetric Display][Quik House][Next, 4G Wireless 2010][The Cell : The Next Microprocessor Hype][Geometry, an innate ability]

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